An individual who is studying to obtain an advertising degree studies how to use marketing and communication to persuade their targeted audience to try, or take a new action. The most common practice is to guide consumer behavior. There are many specialized degrees available in advertising. Once you begin the program, you will be able to choose a program tailored for your interest and career goals. There are many different ways to persuade an audience to take action. Different theories and practices about how to change the mind and trends of consumers, are the cornerstone of the educational program.